OUGD601 - Sneaker Design Concepts & Production

Now the idea to create sneaker advertising was determined, a pair of trainers were chosen. A pair of red Nike's were chosen because they are full of colour and the use of colour harmonies can be explored.

Using the colour of the shoes, four colour pallets were produced with monochromatic, analogous, complimentary and triadic harmonies. This was done with the knowledge learnt from the research conducted for the critical essay.

Using these colours, and the knowledge from the sneaker research, some concepts to photograph the shoes were sketched. These sketches show how the shoes can be photographed using these colour pallets.

The shoes were then photographed in their environments. Using paper backdrops and other items of clothing, the four colour harmonies were created. As the trend in shoe advertising is quite minimal, there was only need to use a few colours and photograph the shoes on a flat surface. Using the initial sketches, a variety of shots were taken with them as a guide. Experimenting produced a variety of shots that can be used to develop into a final piece. 

All the photos were collected and will be taken forward to the final development.