OUGD401 - Packaging Design

A few brands are currently trying to avoid the mass produce style of packaging that is used in todays products. A perfect example of this is PG Tips. Another tea brand, as well known as Typhoo, underwent a rebrand in 2015. Originally holding a 3D logotype and a sunburst effect over a photorealistic image. This design technique is commonly used in brands today and is a design that I feel creates no relationship between the brand and the consumer.

Back in the 1950's, consumers developed relationships with brands and trusted their lifestyle with them. I think that this is down to the products packaging design. PG Tips' rebrand follows the 50's style of using minimal type, block colour and white space. This design is much stronger and stands out in store. The new design uses a flat logo type but still is keeping the witty humour the brand is well known for. This design is a perfect example of how a brand can retain it's image and stay connected with the consumer, but use a design style that is similar to that of the mid 20th century and still appearing contemporary. 

I have used similar design decisions to rebrand Typhoo. At it's core Typhoo is known for its britishness and uses this in its packaging design. I have continued the use of blue white and red to keep the brands image. I have used the design styles that originate from the 50's in my packaging. To test if it is in fact the packaging design that fuels the consumer to make the purchase of the product I am going to ask people if they connect with my rebrand more.