OUGD401 - Practical Work

To determine which household product I am going to rebrand, I have gathered together examples of packaging design that I think is unsuccessful. I then asked my peers the question: which examples of this packaging do you consider unsuccessful and which has had the least thought put into its design decisions?

I took a tally and the product that was voted the most was Typhoo Tea. 

To begin with, I brought together a collection of typefaces and colour swatches that I would want to use. I am continuing the 1950's style into my initial ideas and using block colour and shape. I have tried to incorporate typography that is similar to packaging design of that period.

After bringing these together I have produced a simple idea that I am going to ask for feedback on to see if I am going in the right direction.